Amazon Enhanced Brand Content (EBC) is a feature that allows sellers to add additional product information, images, and videos to their product detail pages on Amazon. However, EBC sellers can provide more detailed and engaging information about their products, which can potentially impact sales growth in several ways:
Improved Visibility:
EBC content appears above the fold on the product detail page, making it more visible to customers. However, it can help increase the chances that a customer will click on a product and consider making a purchase.
Increased Credibility:
EBC can help establish the seller’s credibility by providing detailed and accurate information about the product. It builds strong trust with customers and increases the likelihood of a sale.
Enhanced Product Appeal:
By using high-quality images and videos, EBC content can help showcase the features and benefits of a product more engagingly. Hence, it can increase the product’s appeal to customers and lead to more sales.
Improved SEO:
EBC content can help improve a product’s search ranking on Amazon by providing more relevant and targeted information. This can help increase the visibility of the product to potential customers.
Summary:
Using EBC can help sellers showcase their products and increase their sales on Amazon. It is important to note, however, that the impact of EBC on sales growth will depend on various factors, including the quality and relevance of the content, the competitiveness of the product category, and the overall demand for the product.