SSL (Secure Sockets Layer) is a security protocol that establishes an encrypted link between a web server and a browser. There are several benefits to having SSL on your website:

Security:

SSL helps protect sensitive information, such as passwords and credit card numbers, transmitted between the web server and the browser. This can help prevent data breaches and protect against cyber attacks.

Trust:

When a website has SSL, it displays a padlock icon in the address bar and the website address starts with “HTTPS,” which tells visitors that their connection to the website is secure. This can help build trust with customers and increase conversions.

SEO:

Google and other search engines prioritize websites with SSL in their search results. This can help improve the search ranking of your website and drive more traffic to your site.

Compliance:

Some industries and organizations, such as those handling sensitive customer data, may require SSL to be compliant with regulations and standards.

Overall, having SSL on your website is an important security measure that can help protect your business and customers, and can also have positive impacts on trust, SEO, and compliance.